The lesser-known delights of Staffordshire from Italian gardens to elegant dining

Staffordshire isn’t generally a place of big-name attractions. In fact, many people might be able to name only one: Alton Towers, which recently reopened for the season and will have received a good chunk of the 37 million visits to the county last year.

But as someone who’s lived in Staffordshire for more than 15 years, I’ve come to love the county’s lower-key charms. It’s the creative crafts and stunning landscapes – including the southwest corner of the Peak District – that set this place apart.

So if you come for the rollercoasters, be sure to stay for the pottery, heritage and brilliant hikes. Here are some of my favourite places to visit in Staffordshire.

Shorts – Quick stories

World of Wedgwood 

Perhaps the best introduction to Staffordshire is to discover its ceramic heritage – and World of Wedgwood in Barlaston is the place to do just that. The V&A Wedgwood Collection tells the story of Josiah Wedgwood, the 18th-century potter who was integral to the mass production of ceramics, and whose impact helped shape the industrial revolution.

Join a factory tour to see modern Wedgwood ceramics being created, or – perhaps the best part – pre-book an hour-long taster session where you can throw your own pot, overseen by expert instructors.

Have lunch at Lunar, an elegant and relaxed fine-dining restaurant just across from the factory, named after the Enlightenment group the Lunar Society, of which Josiah Wedgwood was a member.

Rudyard Lake

On the Staffordshire fringes of the Peak District, Rudyard Lake is an ideal place for an active day out. You can ramble around the lake, which was built as a reservoir in 1797; ride the Rudyard Lake Steam Railway along its shores; or head onto the water itself in a rowing boat, available to hire on the day. There’s also a cafe and picnic benches for enjoying your own food on a sunny day.

Cannock Chase

Stretching between Stafford, Cannock and Rugeley, Cannock Chase is 26sq miles of beautiful countryside, crisscrossed by walking and cycling trails that will take you through its heaths and woodland. Cannock Chase Forest car park is a good starting point for various routes, plus there is a cafe, play area, bike hire and Go Ape. It’s also close to Rugeley if you’re travelling by train.

Bluebells can be spotted in Cannock Chase in spring (Photo: GuruJosh/Getty/iStockphoto)
Bluebells can be spotted in Cannock Chase in spring (Photo: GuruJosh/Getty/iStockphoto)

Lichfield Cathedral

A compact city in the south of Staffordshire, close to Birmingham, Lichfield is home to the imposing Lichfield Cathedral. It’s best experienced on a Highlights Tour, which lasts about 45 minutes, during which a knowledgeable guide will show you around the cathedral – including the 8th century St Chad Gospels book – and share some of its 1,300-year history. Alternatively, the Tower Tour takes you along hidden passages and up spiral staircases, culminating with stunning views of Lichfield from the Central Tower. The Highlights Tour isn’t bookable in advance.

Emma Bridgewater Factory

Another highlight is to be found in Stoke-on-Trent, part of an area known as “the Potteries”, which was at the centre of Britain’s ceramic industry in the 18th century, and is still a production hub today.

The Emma Bridgewater Factory is one of my go-to places. In the Decorating Studio, you can try your hand at painting pottery (advance booking required), which is then fired, and either posted to you or available to collect.

There are also tours of the factory, and you may well find yourself leaving with a new mug or two from the outlet shop. The onsite cafe is one of the best places to try Staffordshire oatcakes – a local speciality similar to crepes but made with oats, served with savoury fillings like cheese and beans. They also do very good cake – all served on beautiful crockery, of course.

Visitors can learn from the pros how to hand-paint mugs at the Emma Bridgewater Factory (Photo: Nathan Stirk/Getty)
Visitors can learn from the pros how to hand-paint mugs at the Emma Bridgewater Factory (Photo: Nathan Stirk/Getty)

Erasmus Darwin House

Once home to doctor, inventor and poet Erasmus Darwin (grandfather of Charles), this Georgian house in Lichfield offers a fascinating insight into his life. The museum showcases Erasmus Darwin’s work, with displays including beguiling models of his inventions and his personal journal.

Like Wedgwood, he was a member of the Lunar Society, and you’ll be left with a real sense of his impact. Make time to wander the garden amid herbs, spices and other plants that were used in Darwin’s day for both cooking or health.

The Trentham Estate

On Stoke’s southern edge lies the sprawling Trentham Estate, which has many attractions, including Trentham Gardens, with its mile-long lake and beautifully designed Italian garden – perfect for a long stroll. It’s stunning all year round, but spring and summer are when it really dazzles with colour.

Also part of the estate, the Shopping Village is a collection of wooden huts housing places to eat and shops such as One More Bear, which is one of my favourites for gifts. Anasma Greek Eatery is particularly good (booking advised).

Froghall Wharf and the Churnet Valley Railway

The canal-side Froghall Wharf is a starting point for the Churnet Valley Railway, a heritage railway that takes scenic journeys through the Staffordshire Moorlands, with stunning views of the woods and water.

Have breakfast or lunch at Hetty’s Tea Shop (the scones are some of the best) in Froghall Wharf. You can also walk from here along the Caldon Canal – perhaps all the way to The Black Lion at Consall. After the roughly hour-long stroll, you’ll be rewarded with a cosy country pub with outdoor seating overlooking the water.

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